SEO
A supporting line, not the one we lead with. We do the SEO work, and we build the agents that take the repetitive parts of it off a person, with a human approving anything that publishes.
01Role
What the SEO work covers
Four areas. They sit around an agent build rather than compete with it, and if your site does not need one of them we say so and leave it out.
- technical
- Crawlability, indexation, site structure, Core Web Vitals, and the structured data that makes a page legible to a machine.
- on page
- Titles, descriptions, headings and internal linking that reflect what a page is actually about.
- content operations
- Briefs, drafts, refreshes and internal linking at a cadence a team can sustain.
- structured data
- Organization, Service, FAQPage and BreadcrumbList, kept in step with the visible content rather than bolted on.
The same team does the build. If a fix belongs in the template rather than in a document, it goes in the template. See web development and the rest of what we build.
02Wire
How the work is measured
We do not promise rankings, and we will not quote you a traffic figure we cannot evidence. What we do commit to is that the work is measurable, that we agree the measures with you before it starts, and that we report against them.
03Agent
Content operations is an agent surface
This is the reason the page exists rather than the service being retired. Most of content operations repeats: the same brief shape, the same link checks, the same review of pages that have aged. An agent takes the repetition and leaves the judgement with you.
The agent drafts against your brand rules and the pages you already have, so a brief comes back as a draft rather than a blank document. What it produces is a draft, and it stays one until a person says otherwise.
It reads the site as a whole, proposes links between pages that belong together, and shows the anchor text it would use. You accept or reject each proposal.
It watches for pages whose facts, prices or product references have drifted away from the rest of the site, and raises them for a refresh instead of waiting for someone to notice.
Publishing waits for a person
The agent holds no publish tool. The most it can do is put a draft, a link proposal or a flag in front of you, and every one of those is a queue item somebody signs off. That gate is the default on every agent we build, and it does not come off unless you ask us to open it.
04Asked
Questions we get asked about SEO
Do you guarantee rankings?
No. No agency can, because no search engine sells one. What we commit to is agreeing the measures with you before the work starts, doing the technical and editorial work in the open, and reporting against those measures every cycle, including the ones that did not move.
Can an agent write our content?
An agent can draft, and drafting is where it earns its place. It works from your brand rules and the pages you already have, proposes internal links, and flags pages that have gone stale. A person reads and approves every draft before it publishes, and that gate does not come off.
Do you work on SEO without a wider project?
Yes, though it is supporting work rather than what we lead with. If you want the SEO on its own, we scope it on its own. If it sits alongside a build or an agent, we scope it with them, so the structured data and the content operations match what the site actually does.
Tell us which part of this repeats
Name the SEO job your team does over and over. We will tell you which of it is technical work to be fixed once, and which of it an agent should be drafting for you.